I’m convinced Apple is acutely aware that only nerds called Mac OS X “Mac OS Ten” and only nerds call the iPhone X “iPhone Ten.”

The fact that I didn’t have to write “iPhone Ex” and you knew what I meant proves my point.

I’m further convinced that they did the market research and found that the vast majority of consumers don’t care, but the nerds get a smug sense of superiority by calling it “Ten” and correcting people.

Giving them a pedantic toehold to correct people is win-win. Well, a win for Apple, a win for pedants, and a loss for anyone who ever hears the sentence “Actually it’s pronounced ‘ten.'”

Apple’s DRM Announcement


Eliminate DRM!
Originally uploaded by nim.

Apple announced that they’ll be offering DRM-free music in the iTunes Music Store! I don’t have much to add to the announcement, I’m just ecstatic that Apple is following up on Steve Job’s open letter. Beyond just offering DRM-free music, Apple even addressed Cory Doctorow’s lock-in argument by offering upgrades to existing downloads.

There were people who thought that the letter was a cynical attempt to avoid EU regulation by playing DRM off as a chain imposed by the record companies. I admit that I was leaning that way, it’s not the first time I was wrong about Apple and probably not the last. Like other doubters, I’m glad I was wrong.

I don’t really have much to add to the conversation, I’m just excited to download more music from iTunes in May (and this time I plan to keep it).

What I haven’t heard about MWSF 06

[Update 2005-01-12: Apparently Photocasting only works with .Mac and it’s hard to use iWeb with non-Apple hosting. So, if you were like me and thinking about buying an iLife 06 family pack don’t forget to add on an extra $180/year for a .Mac family pack, even if you already have a web host. And, like Scott points out in the comments, that only gets you 2 gigs of storage. Kind of makes you wonder why Google can give you 1 gig for free on Linux, but Apple has to charge an arm and a leg for 2 gigs on OS X Server.]

There’s been plenty of talk about the two big announcements at MWSF 2006, so I won’t bother to go into them. While I want a sexy new MacBook Pro, (though not the first few off the assembly line, thank you very much) my technolust doesn’t add much to the conversation.

But what about the other announcements? Let’s see if we can’t find a common theme.

iPhoto will now be able to publish and subscribe to image RSS feeds of photo albums, deemed “Photocasting.” Photocast feeds will work with regular RSS readers, but iPhoto will be able to handle 1-click subscriptions and will treat Photocast feeds as special folders. It’s kind of like a distributed Flickr, using RSS.

iWeb, the new iLife tool for web sites, has built-in blogging and podcasting tools. While hosted blogging tools have gotten to the point where even executives can blog, there’s still a market for client-based blogging tools. So with iWeb, people will be able to produce RSS feeds, complete with media enclosures from other iLife applications.

iMovie has been updated to make web ready video easy, specifically for podcasting video to iPods. GarageBand has added a metric assload of podcasting features. Podcasting, by the way, is something that happens over RSS.

Looking at the new things in iLife, I can’t find that common theme that I was looking for. So let’s talk about RSS instead.

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