It’s that time again, the second christmas for Apple fans. The Jobs, the black turtlenecked christ figure, gave his keynote speech to his adoring fans. The rumor sites were abuzz as always, this time predicting a $99 and $199 miniPod, and of course the nay sayers were predicting disappointment. My cow orkers and I had some thoughts as we watched the keynote, which I’ve faithfully stolen to post below.
The first thing the Jobs talked about was the classic 1984 commercial, directed by Ridley Scott. Ironically, the Jobs invoked the very same imagery as he stood in front of his giant screen. I was waiting for someone to run down the aisle to throw a sledge hammer through the screen. That or for Steve to say “Oh, and one more thing,” then levitate and announce himself Godhead of Cupertino.
Lay off the Microsoft lady. She sounded like she was from Fargo, not Hairlipistan. The guy from Microsoft was animated, but he was no Omar. The note taking feature in Office 04 seemed pretty cool.
There must be a new mandate at 1 Inifinate Loop that every employee must do everything in his or her power to include the cube effect in their software. Never have I seen so many cubes! The rotating cube will be the new star wipe.
Last keynote (the speech), when Keynote (the software) was announced, the Jobs spent way too much time on themes. That probably happened because he didn’t have much else to talk about, aside from iPod snowboarding jackets. This time it was iMovie themes. We don’t need to see all of them, quit boring everybody!
iPhoto is taking a cue from iTunes and creating Smart Albums. I guess “smart” is another word for “query” these days. As long as apps are supporting it who am I to complain? They only demonstrated it with dates, the example was to get all the pictures from Dec 15 to Jan 5 for every year as a holiday album. I wonder if it works for other EXIF fields (EXIF contains metadata for JPEGs, little bits of information about your pictures). Some cameras these days are even storing GPS data which means that you could automatically create photo albums based on locations! Let’s hope that it’s that cool.
I have zero interest in GarageBand, but I’m sure some people do. My mom might like it, you’d have to ask her. I think it stems from the Jobs’ fascination with his own taste in music. It could be a democratization of music, or it could be like the clipart desktop publishing revolution of the 1980’s.
The MTV guy in the iLife video needs to calm down, but he’s still not as creepy as Omar. This is what drugs do to you, kids.
As for the iPod mini, well I’m sure you’ve figured it out for yourself. $249 for a 4 GB iPod mini or $299 for a 15 GB iPod, I know that I would pay the extra $50. On the other hand, if the had gone (been able to go?) cheaper they would have been cannibalizing sales of their more expensive iPods. If there’s one thing Apple is afraid of, it’s cannibalizing sales. That’s where their pricing schemes come from, that’s where the mac clones went, that’s what almost killed Apple during Gil Amelio’s reign. On the other other hand, I know of about $2,000 that Apple isn’t getting because they couldn’t come out with a sub-$200 (and I don’t mean $199) iPod. Hopefully this is temporary and we’ll see the rumored prices in a few months.
Like all holidays, the anticipation is usually more fun than the actual gifts. I look forward to seeing the numbers on iPod sales, and what GarageBand winds up creating.